SINCE 2012

TALLINN, EST: MAY 21-23, 2025

Trouble choosing the next location for your business? Join the beta launch of comparEST – a guest post by Invest Estonia

Invest Estonia Latitude59

Every business is different. So is every business environment. We are beta-launching an honest, data-backed tool to let you choose where to start your next company – comparEST.

If you have visited Latitude59 before, you know how much we at Invest Estonia appreciate sharing the naked truth about doing business here. This far, choosing the right location for your company has been difficult – but now we are making it easy by offering an honest data-backed comparison tool, letting you compare what Estonia has to offer, to the strengths and weaknesses of other business environments.

We know from our own experience that every business is different – every business chooses their own “right” path. Initially created for internal intelligence gathering and understanding our own strengths, we are now beta-launching our comparEST comparison tool to the public.

The tool uses a universal, yet unique model that describes five major pillars of a country’s attractiveness for investment / business: human resources, taxation, business environment, (the lack of) political and financial risks, and infrastructure, based on internationally recognized rankings.

It is up to you to choose the competitors and importance of each pillar (or use a data-backed preset) and our tool does the rest, up to the point of – if you choose so – setting you up with one of our advisors who you can continue the truthful conversations about doing business in Estonia. Each application for e-Consulting in the comparEST tool is analyzed using machine learning to aid your personal advisor in compiling a relevant value proposition for you.

It must be said that the tool, currently in beta, is using advanced techniques to constantly improve its own presets, considering changing trends in enquiries and data from successful projects. And as the public tool is still brand new, we are also extremely grateful for your honest feedback.


To hear more about Estonian startup Ecosystem, make sure to visit the MeetEstonia area at Latitude 59 on May 19-20. The teams of Invest Estonia, Startup Estonia/Kredex, E-residency, and Work in Estonia are happy to have a chat!

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