SINCE 2012

TALLINN, EST: MAY 21-23, 2025

Presented by JETRO : Pitch program by Japanese municipality, corporations and startups

“Japan’s Startup Ecosystem and Innovation in the New Normal Era~Powered by JETRO~”

Date & time: August 28, 2020, 9:30 – 10:45 (GMT+3)

Venue: Yellow Stage (and live online streaming via Talque)

Contents of the pitch program

  • Japanese startup city Shibuya will introduce their innovation activities and initiatives.
  • Japanese corporations will share their challenges and how they would like to collaborate with (foreign) startups.
  • Startups will pitch their products and explain how they would like to expand their business in Estonia and Europe.

Speakers & MC


Attend if you are:

  • Startup interested in collaborating with Japanese corporations
  • Investor interested in Japanese startups
  • People who would like to learn about Japan’s startup ecosystems
    4. And any others who have an interest in this pitching program!

You are cordially welcome to join us, we hope this event will become a catalyst for open innovation between Japan and Nordic countries!


The Japan External Trade Organization (JETRO) is a government-related organization promoting mutual trade and investment between Japan and the rest of the world. One of our main activities is accelerating open innovation between Japanese corporations and foreign startups. In order to address social problems within Japan, JETRO bridges Japanese corporations and foreign startups who have cutting-edge technologies and disruptive business strategies by offering opportunities for foreign startups to attend Japanese exhibitions or dispatching Japanese delegations to countries where there are advanced startup ecosystems. Due to the coronavirus, many of JETRO’s above activities are organized online this year.

Japan’s open innovation and startup ecosystems

Digital transformation has recently accelerated around the globe, and this trend has added momentum to open innovation in Japan. Regarding various issues which Japan, as well as the world, are facing, Japanese companies are actively working on solutions through collaboration with domestic and overseas startups and technology-oriented companies with advanced know-how and new business models.
The Japanese government has set out policies such as “Society 5.0,” as well as digital transformation (DX) of society. The definition of “Society 5.0” is “A human-centred society that balances economic advancement with the resolution of social problems by a system that highly integrates cyberspace and physical space.” In order to achieve these policies, the Japanese government is supporting innovation created by Japanese companies and activities of startups. During recent years, many municipalities and corporations in Japan are active in open innovation. There are a number of open innovation programs organized by the municipalities or corporate venture capital (CVC) firms.
The role of JETRO is supporting open innovation activities between Japan and foreign countries, as well as startups aiming to expand their businesses abroad. And in addition to supporting foreign companies that aim to set up business in or with Japan, JETRO also takes part in the J-Startup project, which aims to help Japanese startups win in the global market and bring new value to the world, together with the Ministry of Economy, Trade and Industry (METI) and the New Energy and Industrial Technology Development Organization (NEDO).
This July, the Japanese government chose four urban areas as “global startup cities” in a program in which it aims to create Japan’s own versions of Silicon Valley in the US. The selected four areas are the Greater Tokyo Area, including Yokohama and Tsukuba; the Chubu region centering on Aichi Prefecture; the Kansai region containing Osaka, Kyoto and Kobe cities; and Fukuoka City in western Japan.
Startup ecosystems in Japan are growing and becoming more acknowledged globally in recent years. Startup Genome, a company specializing in the analysis of startup ecosystems, ranked Tokyo 15th in “The Global Startup Ecosystem Ranking 2020.” And StartupBlink, the world’s most comprehensive startup ecosystem map and research center, ranked Tokyo 16th in the “Cities Global Ranking of Startup Ecosystem” in 2020.


JETRO Global Connection –Accelerate Innovation with Japan(Website)
JETRO Global Connection –Accelerate Innovation with Japan- (LinkedIN)

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