Go Big in Asia: A Pitch Competition to Enter the Asian Market – Trade Estonia

Every startup wants to become a big and shiny unicorn. Part of this mission is to find lucrative markets for your product or service. So, maybe Asia? Please meet Trade Estonia who can help you get there! Keep in mind that if you want to get on that stage to make a pitch, the application deadline is May 8!

Trade Estonia – and their Asia-focused team – will be at Latitude59 for the very first time. Come give them a warm greeting at the joint Enterprise Estonia booth. On the stage, they are powering the Global Village panel discussion with high-level and experienced guests from Asia.

Trade Estonia is also organizing a pitch competition during Latitude59 in order to validate and support mature startups and scaleups who have the potential to make it big in Asia. If you’re a founder, looking for new markets (and we know you are), join in! The application period is open until May 8, 2023.

The top 5 teams will pitch on the stage at the „Best Startup or Scaleup for going Big in Asia“ on May 26 at 9.30-11.00 in Terrassisaal, Kultuurikatel (Tallinn Creative Hub). General audience is very welcome to come learn about the Asian market and cheer for their favourite startups!

Destination: Asia!

Enterprise Estonia – in cooperation with NordicNinja VC, Presidio Ventures and Samyang Chemical Corporation – is offering the winning team a tailor-made package of advising and mentoring program on Japanese, South-Korean, and Singaporean market. The program will include:

  • Online and face-to-face advising and mentoring by experts from our partners.
  • Two tickets to SWITCH in Singapore on 31 Oct – 2 Nov 2023.
  • A partly sponsored business trip for two persons to Japan or South-Korea (we will take care of your flight tickets). 

A detailed program will be agreed upon in coordination with the winner, taking into account as much as possible the winning company’s profile. The program will be about 1-1,5 weeks long (including the business trip) delivered in one or several parts, and will take place during 6 months after the competition. Not only will you have the opportunity to explore new markets, but you’ll also receive invaluable guidance and support from industry leaders. 

But first, you’ll need to apply, get pre-selected by NordicNinja VC and Enterprise Estonia to TOP5 finalists, and then convince a jury of experts that your product or service is the best fit for the Asian market. The jury consists of representatives from our partners from the Asia region like Samyang Chemical Group and Presidio Ventures (Sumitomo Corporation). 

The Selection Criteria 

  • Registration in Estonia
  • A market validated product or service
  • At least 10 team members
  • Turnover in 2022 at least 0,5 M EUR
  • Interest towards expanding to Asian markets (Japan, South-Korea, Singapore)

The Timeline 

  • Deadline for applications May 8, 2023
  • Finalists announced May 12, 2023
  • Pitch competition May 26, 2023

The “Best Startup or Scaleup for Going Big in Asia: A Pitch Competition at Latitude59” is a unique opportunity to take your business to the next level and expand into new markets, smooth and fast. So, if you’re ready to take on the challenge and prove that your product or service has what it takes to succeed in Asia, apply now and get ready for going big! 


Sign up and read more about the „Best Startup or Scaleup for going Big in Asia: A Pitch Competition at Latitude59“– organized by Trade Estonia – here.

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