Kyle Poyar, VP of Market Strategy at OpenView Venture Partners will cover his session on product-led growth. OpenView is a Boston based VC firm investing in companies at an expansion stage that makes them uniquely suited to provide tailored operational support to their companies. Kyle mainly helps OpenView’s portfolio companies accelerate top-line growth through deep insights into their market landscape and customers. One of his key messages is that today’s hottest products are bought, not sold. Nowadays, users no longer put up with bad experiences and instead want to bring their favorite products to their job (think Slack, Expensify, Calendly, Zoom). Product-led growth puts the product in front when it comes to how a company acquires, expands and retains customers, and it’s quickly becoming the norm in SaaS. Kyle will emphasize that product-led growth has been rapidly adopted across all product categories, from developer tools to finance applications to enterprise-grade solutions.
The Karma Academy - powered by Karma Ventures - is the pit stop to world-class know how sessions for founders and top management seeking help and support in their businesses. The speakers have extensive experience and impressive backgrounds that will be beneficial for every entrepreneur seeking growth and success in their company. The goal of the Karma Academy sessions is to attract, engage and introduce founders to a global network that they can learn from and connect to.
In the past 3 years, Karma Ventures has had the opportunity to invest in 11 fast-growing startups in the pan-European space, as well as expanding their network worldwide. While attending multiple events, creating and maintaining meaningful relationships, Karma has attracted phenomenal people they have worked closely with and wanted to bring some of them together this year at Latitude59 under the event series presented as the Karma Academy.